Use LinkedIn To Become a Subject Matter Expert

Establishing yourself as a subject matter expert in your industry could be as simple as posting to LinkedIn.  LinkedIn offers its users a variety of tools for connecting and communicating and one of those tools is the ability to upload posts to the site.  Posts can be seen by your network and others in groups…

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When you are the boss, your personal brand matters

Getting an edge and keeping it is the Holy Grail that everyone seeks in the business world. Much like the elusive grail, making your business more desirable and stand out can seem like an uphill battle. How does your business get noticed and set it apart from the masses?  If you are the boss, you…

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Tweet your way to subject matter expert

Being a subject matter expert, commonly abbreviated as SME, is a distinction that one earns through demonstrating a greater knowledge of an industry or business.  Media calls upon SMEs for interviews to share their unique and vast knowledge of a particular subject.  How does one become a SME?  Twitter can be helpful in building a…

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Challenging an expert

You may not always agree with an expert in your industry.  You may have firsthand knowledge of a better way to do business or view the industry in a different way than the popular guru of the moment.  Should you keep your opinion to yourself?  How should you go about challenging an expert? Know your…

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4 ways to jumpstart 2015 media

When you think about ways to jumpstart your media presence this year, try one of these four simple activities to gain exposure: Assess social media options Are you utilizing Twitter, Facebook, Instagram or Pinterest?  Are there social media platforms that your business competitors are mastering and you are not?  Assess the available social media platforms…

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