Sound Bites

Sound bites consist of a short audio or visual clip that is meant to sum up, promote or exemplify an extended audio or visual piece. It is meant to entice the viewer to learn more about the topic. Sound bites can be a great form of publicity or a nightmare if used indiscriminately by the…

Continue Reading →

Media Hooks – Part 2

There are so many types of media hooks to choose from that it certainly doesn’t hurt to share more ideas that are relevant and media ready. Here’s “Media Hooks, Part 2”: Defy the current popular idea – nothing gets the attention of media faster than someone who disagrees with the popular theory. If you truly…

Continue Reading →

Media Hooks – Part 1

What is a hook? In media and journalism circles it refers to what makes the story you tell relevant. For example, if you are writing a story on daycares, you will want to think about what makes daycares a relevant topic. Has there been recent legislation related to daycares or is there a new concept…

Continue Reading →

Bad Media Habits

It’s easy to fall into bad habits with your media outreach. When this happens, you may find media is not as forgiving and open to inviting you to discuss your business or cause. And since media can be a free medium for exposure, steer clear of these bad habits. Bailing at the last minute on…

Continue Reading →

Good Media Habits

Whether you are a novice to creating media worthy pitches or a veteran of media game, it is always a good time to review and keep in mind good media habits so that you can continue to get the best media coverage possible or get your foot in the door. Create a well written press…

Continue Reading →

Page 4 of 9