What You Wear Matters in Front of the Camera

You have your first interview with the local news station. Thrilling, indeed! The opportunity to discuss your platform or agenda with thousands of viewers is exciting. The captive audience will hang on your every word, understand your message and only care about what you have to say. This intelligent audience would never judge you, be…

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Improvisational Theatre Techniques for Public Speaking

Improvisational theatre is a form of performance where all of what is seen has been created at the moment it is performed. Also known as improv, it relies on spontaneity, drama or humor to engage the audience and even the performers. The skills developed in improv can be used in other settings including classrooms as…

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Psychology of an Expert

What does it take to be an “expert?” First and foremost, you must know your subject matter. You might have heard that you need to spend 10,000 hours on a certain subject to become an expert. That’s up for debate but it does reinforce that you must know a great deal about your topic just…

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Media kits are NO mystery!

Media kits may seem like a mysterious tool used in public relations to engage the media. But it is an easy promotional guide that helps media understands who you are, what you do and what new activities you are undertaking. Media kits can be used to promote a new product, a new company launch, a…

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Book authors = experts = YOU!

Writing a book is a solitary endeavor that entails a lot of hard work, worry, joy and every emotion in between. Once you finish your master opus, you can feel proud and content that you have accomplished an awesome feat. Now what? Books are written to be read by others, right? How do you get…

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