Your role as a spokesperson

Every company or organization should designate a spokesperson for times of crisis or general information dissemination. That person will normally be someone who comes from the corporate communications division but if your company is smaller or less formal, it may simply be the head of marketing or the owner. If you are new to a…

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What to say to the assignment desk as an author?

If you are an aspiring author who just released a book, you may want others to know about it. How do you get the interview? How do you get the assignment editor to take a look at your next event and cover it?

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What are the criteria producers use to determine if you will get on the show?

Ever wonder how producers determine who to interview for the local news or lifestyle show? Some of it boils down to timing and luck. But, most of the time, producers sift through dozens of pitches and calls each day from individuals and groups who think their event or story idea deserves an interview. So, how do…

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When should you wear makeup on TV?

Maybe you haven’t given much thought to wearing makeup during a media interview. Maybe you should.

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Step into the spotlight: 5 ways to start getting noticed

Getting noticed is not always easy. So much noise from competitors can cause distractions to the public really seeing you as a viable alternative in the business landscape but it’s not impossible.

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